Thursday, January 9, 2014

Some final thoughts

Remember who owns the website

It’s easy – particularly if you are largely doing this on your own – to think of the website you are managing as “my website.” It’s not your site. The website belongs to the organization that you work for. You are the caretaker, not the owner.

You are kind of like a babysitter or nanny. You’ve got some influence, but Mom and Dad always get final say on what happens with the kids.

It’s important that you keep a certain emotional distance. If you are forced to do something with the website that you feel is wrong (an issue we all face now and then), remember that the decision isn’t about you. It’s about what’s in the best interest of the organization that the website represents. Sometimes the decision or effort is stupid, doomed to fail, and will set all of your carefully laid plans back months, but for some reason the organization just needs to go through the steps. Argue as hard as you can while still maintaining your professionalism, but you will probably have to let go.

It’s not your website. Cram a smile on your face and say it with me:

“It’s not my website.
This website is a reflection of the organization, not me.”

There. Doesn’t that feel a little better? If you don’t feel better yet, find yourself a nice piece of anti-oxidant-rich dark chocolate and say it again.

“It’s not about me.”


You can do this. You are good enough, you are smart enough, and doggone it, people like you!

You are being professional, friendly, transparent, communicative, organized, and effective. You are setting and (hopefully) meeting expectations.

Walk tall and stand proud.

The End


Well, that's that. The printed book/ebook has a glossary of Web or technical terms that you are likely to run into your first year but there are dozens of websites where you can get that information. Since you are reading this on a browser, I'm going to guess that you've got pretty easy access to those site.

I hope that this information is helpful to you or someone you know. As always, the best way to show your love to any writer is to buy the book.... 

...Perhaps an gift to someone who just got a website dumped on them and is looking a little rough around the edges lately.


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